Leaders of multinational companies are grappling with fundamental questions about how to operate globally in a fragmenting world. The answer lies in reimagining their organizations for an evolving business environment.
Back in 1959, our former colleague Gil Clee cowrote an article in Harvard Business Review that urged CEOs to embrace the challenge of creating “world enterprises.” Given the rapid expansion of international trade taking place at that time, the article advised CEOs “to view [their] responsibility as global in scope … and to organize [their] corporation in such a way that its major decisions are considered and made in the light of world conditions and opportunities.”
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